16 Best Purple Shampoos to Keep Blonde, Silver, and Gray Hair Vibrant, According to Stylists

According to GHI, this purple shampoo is the best overall pick. It’s “a favorite among blonde and highlighted Good Housekeeping beauty editors.” It cleanses and conditions with intense violet pigments and without sulfates for perfectly toned, soft, and healthy hair.

Scent: Original | Size: 10.0 fl. Oz., 1.0 L.

The GHI named this Clairol pick the best drugstore find, and we can see why. This classic purple toning product has been flying off drugstore shelves for years thanks to it effectively reducing brassy tones and brightening hair, no matter your color. It works equally as well on blondes, grays, and brunettes too.

Scent: Original | Size: 16.0 fl. Oz.

Spend a lot of time in the sun? Hair only looks brighter—and sparkling—after using this shampoo with pigments that reflect light to boost brightness. Reviewers say sudsing up expertly removes yellow while leaving behind a pleasant fragrance, all for a budget-friendly price.

Scent: Original | Size: 8.3 fl. Oz., 16.0 fl. Oz.

Grow into your gray with Fanola’s violet shampoo, which expertly tone corrects to deliver results that reviewers say is like nothing they’ve ever seen (in a good way). The pigments envelop the cuticle to deflect yellow tinge and easily brighten ashy and silver tresses. Ideally, use this shampoo once per week. “This shampoo gets the job done, and my clients who use it notice a difference,” says Rowley.

Scent: Original | Size: 11.8 fl. Oz., 33.8 fl. Oz.

Even brunettes can benefit from purple shampoo, according to GHI. And shampoo for color-treated hair doesn’t have to be expensive. With hibiscus and purple pigments that neutralize yellow and orange tones, this sudsy product gets brunette, blonde, silver, and gray hair back to its natural luster. Users say it leaves their hair soft and frizz-free—a true win.

Scent: Citrus | Size: 6.8 fl. Oz., 33.8 fl. Oz.

For soft strands, blondes swear by this tone-correcting shampoo enriched with silk proteins. The formula particularly shines when used on highlighted hair, as it takes the yellow out of lighter pieces while enhancing a darker base for colors that pop.

Scent: Original | Size: 8.5 fl. Oz.

“This is my all-time favorite purple shampoo,” says Silveira. Amino acids strengthen, while argan oil moisturizes and boosts shine. Reviewers say that after trying several different shampoos on the market, this one is by far their favorite, and they rack up compliments on their hair’s bright hue.

Scent: Original | Size: 8.5 fl. Oz.

Count this as one of Dear’s go-to recommendations. No matter your hair’s texture or type—from fine to thick, straight to curly—this purple shampoo is pumped with Moroccanoil’s signature argan oil to smooth down the hair’s cuticle for an appearance so silky, reviewers call this shampoo “incredible.”

Scent: Warm musky-floral | Size: 2.4 fl. Oz., 6.7 fl. Oz., 33.8 fl. Oz.

This vegan and paraben-free purple pigmented shampoo smells great, has a nice texture to work into strands, and delivers fast results. With more than 2,000 reviews and a near 5-star rating on Amazon, happy shampooers say it “really works” and offers a “difference after one use.”

Scent: Floral | Size: 1.7 fl. Oz., 13.5 fl. Oz., or 33.8 fl. Oz.

Packed with ingredients like wild cherry bark extract to enhance your color and keep unwanted orange and brassy hues at bay, keratin to strengthen, and avocado oil to moisturize strands, it’s one of the purple shampoos that Marusco recommends to clients. “I absolutely LOVE this purple shampoo,” one reviewer writes. “​​It smells great and made my hair really soft too.”

Scent: Signature vanilla-floral | Size: 10.1 fl. Oz., 33.8 fl. Oz.

If you’ve bleached your way to blonde or silver tresses this shampoo can help restore both tone and broken hair bonds. It harnesses the brand's original patented bond-building formula to repair damaged hair while toning yellow hues with a high concentration of purple pigment. While this shampoo works wonders for all brassy blondes and grays, it is especially great for bleached or damaged hair.

Scent: Original | Size: 8.5 fl. Oz.

In addition to corrective purple pigments that work on even white and platinum shades, elastin protein and quinoa blend together to improve the resiliency and flexibility of strands. Reviewers like how it’s lightweight and leaves their hair feeling refreshed.

Scent: Original | Size: 8.5 fl. Oz.

Dear recommends Blonde Angel, a sulfate- and paraben-free purple shampoo that counteracts brassiness, while boosting shine and softness with jojoba seed oil. Sunflower seed oil is also added to stop color stripping. Happy shampooers say that the before-and-after is obvious, and the color correction only gets better with every wash. When using, you only need to apply a small amount to hair, so this bottle will last.

Scent: Original herbal, fresh | Size: 8.4 fl. Oz.

If your blonde hair has a breakage problem, correct color and fight fragile strands with this shampoo, which happens to be one of stylist Marusco’s favorite purple shampoos. Pureology tackles brassiness with purple orchid and strengthens strands with fortifying protein keravis. Protective antioxidants are also added to the mix to seal out future damage.

Scent: Fruity floral | Size: 2.0 fl. Oz., 9.0 fl. Oz., 33.8 fl. Oz.

This is the purple shampoo that turns skeptics into believers. Its purple pigments are designed to cling to hair throughout multiple washes, so you can cleanse with this a couple times per week and use your everyday shampoo in between, all while maintaining the vibrant blonde shade you love.

Scent: Warm, fruity, floral | Size: 1.7 fl. Oz., 10.1 fl. Oz., 33.8 fl. Oz.

If your blonde is distressed from color treatments, citric acid is added to this formula to help fortify hair fibers. Reviewers say that this shampoo is suited for a range of blondes, from platinum and ice to darker highlights. The whole shower experience is luxurious, too: The shampoo richly lathers up so you can easily work it in from root to end.

Scent: Original | Size: 10.1 fl. Oz., 33.8 fl. Oz.